Personal Branding and The Winning Brand Formula – What does “Personal Branding” mean to you?
Are you a small business, franchise, affiliate marketer, mlm, or internet network marketer? If you are in business, then personal branding or having a brand formula which represents ‘who you are’ is critical for two reasons:
The purpose of brand standards, or “personal branding” is to:
l) Create an awareness of your uniqueness; and
2) Differentiate you from your competition.
Personal Branding: Personal Branding image radudascalul.com
To build a personal brand for yourself, consider what ties together the look and feel of all your marketing materials that represent you. These rules are often referred to as “brand standards.”
- Logo – You do not want to make changes, if at all possible, so a well thought out plan on what represents you and your business is vitally important from the very beginning.
- Graphics – Showing consistency in your graphics helps customers remember you faster.
- Colors – Blues, greys, and black tones are professional colors which identify with authority. Greens and earth tones are good for environmental themes. Consider what statement you want to make that resonates with your ultimate goal or aim. Are you relating a fun or serious business theme? The colors will speak for you.
- Fonts – Verdana and Times New Roman are 2 popular font styles. Arial is also a favorite.
- Photographic style – Your visuals should be similar in style and color. If you have several blogs, consider a theme, brand logo. What connects all your media to you?
Whatever your personal marketing ‘look’ is for you, try to connect them all to you through brand awareness. That way, whether you are on Facebook, Twitter, YouTube, WordPress, Tumblr, Blogspot, MySpace, or any of the hundreds of other social platforms favorites that are on the internet, there is something that relates all your media back to Your Uniqueness and who you are!
People looking for you will be happy to find you on the other sites, and often subscribe to your multiple vocal points.
Would you like to learn more on how to develop your unique winning brand? Break through the competition…
Register below for our info-webinar now at:
http://createawonderfullife.com/webinars/teamnov7-2/
Join me in a “Winning Brand Formula” Webinar Monday, November 7, 2011 at 7:00pmPAC/10:00EST which provides a personal branding formula for You.
Doris Hullett